Role of internal resources on the competitive advantage building in a knowledge-intensive organisation in an emerging market

Purpose This study aims to analyse the way internal resources and their attributes contribute competitive advantages in an intensive organisation knowledge of pharmaceutical industry emerging market. Design/methodology/approach is a qualitative case focused where NVivo software was used for information analysis thematic analysis. Findings The outcomes showed that from VRIO framework (value, rarity, imitability organisation), plant equipment technical its workers are that, due attributes, especially rare, those grant advantage position compared other companies sector. Those findings highlight resource-based view (RBV) good approximation explain construction (CA) and, addition, relevance rare attribute confirmed. Practical implications points out empirical evidence on relevancy RBV, profile matrix (CPM) management organisations market (economy) perspective. also provides tools with which managers can identify strategic companies. Originality/value CPM were integrated role achieving CAs. integration first time it has been carried context